This Is How Niki And Gabi Started Their YouTube Channel
Presley Ann/Getty Images By Clara Olshansky/Oct. 21, 2020 2:40 pm EST
YouTube stars Nicola and Gabriella DeMartino — Niki and Gabi — describe themselves as “the opposite twins:)". “We’re twins,” they explain in their YouTube bio, “but we’re polar opposite in our looks, fashion, and personalities.”
How did this stylish pair — the glam and the goth — grow into an internet sensation with nearly 1.3 billion total video views and almost ten million subscribers? It started in 2008, with a series of music videos they made when they were 13 years old, they told Cambio. “Remakes and parodies and covers,” Gabi explained. Many of these videos are still available at their old channel, 00RemakeGirls, where you can see the twins take on the Pretty Little Liars theme song, Rebecca Black’s “Friday” video, Ariana Grande’s “The Way,” and many more. But soon, Gabi told Teen Vogue, “We got so many comments asking how we did a hairstyle, how we did a makeup look … so I ran to Niki, and I asked her to make a beauty channel with me.” The current channel, originally called NikiandGabiBeauty and now simply called Niki and Gabi, was born.
This Is How Niki And Gabi Started Their YouTube Channel
Presley Ann/Getty Images
By Clara Olshansky/Oct. 21, 2020 2:40 pm EST
YouTube stars Nicola and Gabriella DeMartino — Niki and Gabi — describe themselves as “the opposite twins:)". “We’re twins,” they explain in their YouTube bio, “but we’re polar opposite in our looks, fashion, and personalities.”
How did this stylish pair — the glam and the goth — grow into an internet sensation with nearly 1.3 billion total video views and almost ten million subscribers? It started in 2008, with a series of music videos they made when they were 13 years old, they told Cambio. “Remakes and parodies and covers,” Gabi explained. Many of these videos are still available at their old channel, 00RemakeGirls, where you can see the twins take on the Pretty Little Liars theme song, Rebecca Black’s “Friday” video, Ariana Grande’s “The Way,” and many more. But soon, Gabi told Teen Vogue, “We got so many comments asking how we did a hairstyle, how we did a makeup look … so I ran to Niki, and I asked her to make a beauty channel with me.” The current channel, originally called NikiandGabiBeauty and now simply called Niki and Gabi, was born.
“We’re twins,” they explain in their YouTube bio, “but we’re polar opposite in our looks, fashion, and personalities.”
How did this stylish pair — the glam and the goth — grow into an internet sensation with nearly 1.3 billion total video views and almost ten million subscribers? It started in 2008, with a series of music videos they made when they were 13 years old, they told Cambio. “Remakes and parodies and covers,” Gabi explained. Many of these videos are still available at their old channel, 00RemakeGirls, where you can see the twins take on the Pretty Little Liars theme song, Rebecca Black’s “Friday” video, Ariana Grande’s “The Way,” and many more.
But soon, Gabi told Teen Vogue, “We got so many comments asking how we did a hairstyle, how we did a makeup look … so I ran to Niki, and I asked her to make a beauty channel with me.” The current channel, originally called NikiandGabiBeauty and now simply called Niki and Gabi, was born.
Niki and Gabi’s rise to the top
Michael Tullberg/Getty Images
Since then, the twins have gone on national concert tours, acted in television series, starred in reality shows, and more. They’ve a long way from their Rebecca Black parodies.
