The Weeknd’s Super Bowl halftime performance promises to be an unforgettable event
“Our stories are a lifetime in the making,” narrates The Weeknd’s creative director, La Mar Taylor, in the video. “We give to the world and the world gives back. What we create changes us. Every performance, a new chapter. Every stage, a new beginning.”
“We’re so close…,” The Weeknd wrote in the caption, which also thanked Taylor for his “deep voice narration.” The Weeknd’s performance on February 7 promises to be massive, and, while the producers of the halftime show cover the costs of the event, The Weeknd went the extra mile to make sure this will be a Super Bowl halftime performance we will never forget. As his manager, Wassim “Sal” Slaiby, explained to Billboard, The Weeknd wanted to “make this halftime show be what he envisioned” and forked over an additional $7 million to do that.
The Weeknd Teases Fans With New Video Before Super Bowl Performance
Joshua Blanchard/Getty Images
By Christine-Marie Liwag Dixon/Feb. 2, 2021 12:58 pm EST
The celeb just gave fans a sneak peek of what they can look forward to this weekend in an Instagram post that features a Pepsi ad for The Weeknd’s upcoming performance. In it, we see The Weeknd walking towards what appears to be the Super Bowl halftime stage as clips from some of his past performances play on the walls around him.
The Weeknd’s Super Bowl halftime performance promises to be an unforgettable event
“Our stories are a lifetime in the making,” narrates The Weeknd’s creative director, La Mar Taylor, in the video. “We give to the world and the world gives back. What we create changes us. Every performance, a new chapter. Every stage, a new beginning.”
“We’re so close…,” The Weeknd wrote in the caption, which also thanked Taylor for his “deep voice narration.” The Weeknd’s performance on February 7 promises to be massive, and, while the producers of the halftime show cover the costs of the event, The Weeknd went the extra mile to make sure this will be a Super Bowl halftime performance we will never forget. As his manager, Wassim “Sal” Slaiby, explained to Billboard, The Weeknd wanted to “make this halftime show be what he envisioned” and forked over an additional $7 million to do that.
“We’re so close…,” The Weeknd wrote in the caption, which also thanked Taylor for his “deep voice narration.”
The Weeknd’s performance on February 7 promises to be massive, and, while the producers of the halftime show cover the costs of the event, The Weeknd went the extra mile to make sure this will be a Super Bowl halftime performance we will never forget. As his manager, Wassim “Sal” Slaiby, explained to Billboard, The Weeknd wanted to “make this halftime show be what he envisioned” and forked over an additional $7 million to do that.
