The Real Reason A JoJo Siwa Game Has Parents Seeing Red

Allen Berezovsky/Getty Images By Shana Aborn/Jan. 6, 2021 10:38 am EST

It’s a JoJo no-no! Popular teen entertainer JoJo Siwa recently became the center of controversy when a kids board game under her brand was slammed on social media for being too grown-up for young players (via People). The former Dance Moms star has parlayed her fame and style into dozens of JoJo-branded books, toys, bedding, accessories, and other items, including, natch, her signature oversized hair bows (via Forbes). All of them project pre-tween/tween innocence, exuberance, and more than a little glitter, but one of them, a board game called JoJo’s Juice, seems to be the exception. 

Produced under the Nickelodeon label, JoJo’s Juice features cards asking players what are supposed to fun questions about themselves. But one mom went viral for her claims that this game is far from child’s play — and the huge response that followed prompted Siwa to defend herself.

The Real Reason A JoJo Siwa Game Has Parents Seeing Red

Allen Berezovsky/Getty Images

By Shana Aborn/Jan. 6, 2021 10:38 am EST

It’s a JoJo no-no! Popular teen entertainer JoJo Siwa recently became the center of controversy when a kids board game under her brand was slammed on social media for being too grown-up for young players (via People). The former Dance Moms star has parlayed her fame and style into dozens of JoJo-branded books, toys, bedding, accessories, and other items, including, natch, her signature oversized hair bows (via Forbes). All of them project pre-tween/tween innocence, exuberance, and more than a little glitter, but one of them, a board game called JoJo’s Juice, seems to be the exception. 

Produced under the Nickelodeon label, JoJo’s Juice features cards asking players what are supposed to fun questions about themselves. But one mom went viral for her claims that this game is far from child’s play — and the huge response that followed prompted Siwa to defend herself.

Produced under the Nickelodeon label, JoJo’s Juice features cards asking players what are supposed to fun questions about themselves. But one mom went viral for her claims that this game is far from child’s play — and the huge response that followed prompted Siwa to defend herself.

JoJo didn’t know the game contained inappropriate cards

Rodin Eckenroth/Getty Images

Watson expressed her gratitude for the quick response in an interview with CafeMom. “It really teaches my daughter that even though she doesn’t understand the capacity of it all, that her voice, even though small, can make change.”